1 Speak to your audience. Are you trying to reach physicians or patients? Video is a great medium for either, but you’ll need to tailor your message appropriately for the audience.
2 Appearing on television? Remember to keep your responses digestible. Practice responses to anticipated interview questions in advance to help you stay on point.
3 Video is a gift that keeps on giving! Remember to repurpose your video appearances on YouTube, on your website, in directory listings, and on iPads for patients visiting your office.
4 If you’re creating your own videos, consider having someone interview you (instead of just talking into the camera alone) to allow you to respond in a natural, flowing way.