Trying video? Try this

Feature Articles | Spring 2013


1 Speak to your audience. Are you trying to reach physicians or patients? Video is a great medium for either, but you’ll need to tailor your message appropriately for the audience.

2 Appearing on television? Remember to keep your responses digestible. Practice responses to anticipated interview questions in advance to help you stay on point.

3 Video is a gift that keeps on giving! Remember to repurpose your video appearances on YouTube, on your website, in directory listings, and on iPads for patients visiting your office.

4 If you’re creating your own videos, consider having someone interview you (instead of just talking into the camera alone) to allow you to respond in a natural, flowing way.


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